LinkedIn

As a Research Director within IDC’s AI, Automation, Data & Analytics (AAD&A) practice, I focus on analyzing and predicting trends in the database management tools and technologies software market. My expertise spans market research, competitive analysis, and digital transformation strategies, enabling vendors to improve their products and refine marketing efforts, while assisting end-user clients in choosing data management solutions for challenges such as cloud migration and AI-powered data initiatives. I identify key market trends, evaluate vendor strategies, and provide actionable insights to guide product development and go-to-market plans. My goal is to leverage data-driven research to create business value and support both vendor and end user client initiatives in the technology sector.